The appearance of cosplayers at manga events makes such events a popular draw for photographers. As this became apparent in the late 1980s a new variant of cosplay developed in which cosplayers attended events mainly for the purpose of modeling their characters for still photography rather than engaging in continuous role play. Rules of etiquette were developed to minimize awkward situations involving boundaries. Cosplayers pose for photographers in designated areas removed from the exhibit hall. Photographers do not press them for personal contact information or private sessions, follow them out of the area or take photos of exhibits in the hall itself without permission. The rules allow the symbiotic relationship between photographers and cosplayers to continue with the least inconvenience to each.
Recent cosplay events in Asia show an increase in the popularity of non-Asian fantasy and science fiction characters. This reflects the international success of films such as The Dark Knight, The Matrix, Star Wars and Lord of the Rings and their associated books.
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